Non-Profits "Profit" Big!

On September 5, hundreds of celebrities joined forces for a one-hour telethon for Stand Up To Cancer. Millions of dollars in donations were contributed through the charity’s toll free phone number, 1-888-90-STAND. Tens of thousands of phone calls were fielded simultaneously during the show, aired on all three of the major networks, and for several hours afterward. Read more about this heroic story here.