Understand Your Strengths AND Weaknesses
Posted by Tollfreenumber.ORG at July 2nd, 2014
Entrepreneurs are known for hard work, dedication, and can-do attitudes. That’s a good thing because running a business can be frustratingly difficult at times and a positive mentality allows business-owners to persevere. But it’s also this kind of attitude that can often allow business-owners to overlook flaws in their business and viewing your business through rose-colored glasses is very dangerous. That’s why if you want to be successful you need to be able to see not only the strengths of your business but its weaknesses too.
A critical analysis of your business is essential for any entrepreneur. This goes back to our past article about the importance of feedback and listening to your customers. First you need to hear from outsiders. An independent mind, free of your biases is instrumental to understanding how your business is perceived. This person can be a customer or even a fellow entrepreneur. Ask questions and take their answers seriously. Oftentimes business-owners get offended by critical advice and instead of listening and adapting they become defensive. In doing this you’re effectively tuning out your greatest asset. Don’t make this mistake. Also, keep in mind that just because one person finds fault in your practices, it doesn’t mean you’re doing anything wrong. Talk to multiple sources. If there’s a consensus that means there’s probably something to what they’re saying. Fix the problem before it affects the business.
Understanding your strengths is just as important as understanding your weaknesses. Take that positive feedback and use it to your advantage. Maybe your customers are enjoying a specific marketing campaign that you’ve been using to promote your business. Spin that campaign off into a video that has the potential to go viral. Or maybe it’s as simple as customers appreciating a specific product or service. It’s just as important to know what NOT to change as is it is to know what needs to be changed.
For more information about how you can improve your business and increase revenue, call us toll free at 1-800-951-9411. Our marketing professionals are happy to help with any business-related questions you may have.
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